Customer Type
Consumers are increasingly demanding environmentally responsible products in luxury cars.
I set out to explore how a car brand could leverage renewable materials not just for environmental impact, but as a core element of marketing, identity, and consumer loyalty.
Project Objective
How might we reposition automotive design to align with evolving consumer values around sustainability, while elevating brand identity through innovative material storytelling?
Step 1
Learning from nature
By looking closer at how nature works, we researched how macro and microalgae are built to absorb CO2 efficiently and effortlessly.
Step 2
Applying it in context
How might we apply algae's lifecycle and environment within our context- hydrogen-fuel-cell-future-vehicle?
Step 3
Learning from Nature
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Prioritized materials that feel sustainable and premium to meet the rising expectations of EV consumers.
Testing Concept Viability-
We conducted research, discussing our concept with MIT and Northeastern biodesign professors, and hands-on experimentation on different living environments of micro-algae.
