Problem Statement
Consumers are increasingly demanding environmentally responsible products in luxury cars.
Image Credit: Kia
Image Credit: Volvo
Image Credit: Volvo
Image Credit: Lexus
How might we turn sustainable materials into a brand statement?
I set out to explore how a car brand could leverage renewable materials not just for environmental impact, but as a core element of marketing, identity, and consumer loyalty.
Learning from nature
By looking closer at how nature works, we researched how macro and microalgae are built to absorb CO2 efficiently and effortlessly.
Photo Credit: Jasmine Lee
Researching materials
Analyzed architectural bio-design examples that harness dynamic materials that reacts to their environment for sun protection.
Credit: Photo.Synth.Etica Urban Curtain
Applying it in context
How might we apply algae's lifecycle and environment within our context- hydrogen-fuel-cell-future-vehicle?
Credit: Webasto Panoramic Sunroof
Testing Concept Viability
We conducted research, discussing our concept with MIT and Northeastern biodesign professors, and hands-on experimentation on different living environments of micro-algae.
Air Pocket can be imagined in any location with a regulated environment and exposure to sunlight.
This model shows the partially-working-prototype of Air Pocket near a window.
