Consumers are increasingly demanding environmentally responsible products in luxury cars.
I set out to explore how a car brand could leverage renewable materials not just for environmental impact, but as a core element of marketing, identity, and consumer loyalty.
Image Credit: Kia
Image Credit: Volvo
Image Credit: Volvo
Image Credit: Lexus
Sustainable by Design, Iconic by Nature
How might we turn sustainable materials into a brand statement?
Step 1
Learning from nature
By looking closer at how nature works, we researched how macro and microalgae are built to absorb CO2 efficiently and effortlessly.
Photo Credit: Jasmine Lee
Step 2
Researching materials
Analyzed architectural bio-design examples that harness dynamic materials that reacts to their environment for sun protection.
Credit: Photo.Synth.Etica Urban Curtain
Step 3
Applying it in context
How might we apply algae's lifecycle and environment within our context- hydrogen-fuel-cell-future-vehicle?
Credit: Webasto Panoramic Sunroof
Testing Concept Viability
We conducted research, discussing our concept with MIT and Northeastern biodesign professors, and hands-on experimentation on different living environments of micro-algae.
Air Pocket can be imagined in any location with a regulated environment and exposure to sunlight.
This model shows the partially-working-prototype of Air Pocket near a window.
