jasmine j.lee
branding & creative direction
Owned full creative testing pipeline from design to ad account management, driving 20% conversions QoQ at growing tele-health startup.
Advertising
Owned full creative testing pipeline from design to ad account management, driving 20% conversions QoQ at growing tele-health startup.
Advertising
Re-branded Mochi Health from 0-1 and created key assets featured on every product surface.
Brand
Re-branded Mochi Health from 0-1 and created key assets featured on every product surface.
Brand
A CES 2024 nominated project. Led CMF and brand work exploring algae as a material system for Hyundai's sustainability goals.
Research
A CES 2024 nominated project. Led CMF and brand work exploring algae as a material system for Hyundai's sustainability goals.
Research
Took the color waves from Yaeji's Boiler Room set and built out her brand world, from billboards to tickets to product collabs.
Brand
Took the color waves from Yaeji's Boiler Room set and built out her brand world, from billboards to tickets to product collabs.
Brand
Curated a late night pop up for anyone looking for a space to enjoy a thoughtful tea and gelato pairing.
Brand
Curated a late night pop up for anyone looking for a space to enjoy a thoughtful tea and gelato pairing.
Brand
© 2026 Jasmine Lee
All Rights Reserved.
© 2026 Jasmine Lee
All Rights Reserved.
i am a lead designer, educator, and futurist. i bring curiosity into every process, and responsibility into every material choice. i work across brand, product, and material, wherever design can hold both meaning and function.
+ i have elevated a brand from zero to one, lead a team, and owned a full production pipeline.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023
i am a lead designer, educator, and futurist. i bring curiosity into every process, and responsibility into every material choice. i work across brand, product, and material, wherever design can hold both meaning and function.
+ i have elevated a brand from zero to one, lead a team, and owned a full production pipeline.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023
jasmine j.lee
branding & creative direction