Driving Conversion Through Design @ Mochi Health
At Mochi Health, a tele-health startup, I operated at the intersection of design and performance marketing, analyzing full-funnel campaign metrics to inform creative evolution, prioritize concepts, and develop future campaign executions across digital paid platforms.
Role
Full-time Digital Marketing Designer
Time Frame
Feb 2025-Current
Team
Marketing Design Team (2 people)
Skills
Figma, Framer, Facebook Ads Manager, Excel, After Effects, Premiere Pro, Cinema 4D, Photoshop, AI tools
Driving Conversion Through Design @ Mochi Health
At Mochi Health, a tele-health startup, I operated at the intersection of design and performance marketing, analyzing full-funnel campaign metrics to inform creative evolution, prioritize concepts, and develop future campaign executions across digital paid platforms.
Role
Full-time Digital Marketing Designer
Time Frame
Feb 2025-Current
Team
Marketing Design Team (2 people)
Skills
Figma, Framer, Facebook Ads Manager, Excel, After Effects, Premiere Pro, Cinema 4D, Photoshop, AI tools
End-to-end Creative Pipeline
Owned the end-to-end paid social advertising pipeline: from designing to performance analysis.
Produced production-ready assets at volume (versioning, resizing, platform-specific specs) to support integrated campaigns across paid social, and consumer touch points under tight timelines.
Branding
Designing branded assets for all platforms: affiliate platforms, App Store campaigns, physical packaging, and other platforms. Utilizing with a unified visual system—logo variations, color palette, typography, and iconography—that scales across screen sizes and contexts.
Utilized Cinema4D, Photoshop, and AI to create all branded assets used in the app, paid social, email, pharmacy platforms, and more.
Designing branded assets for all platforms: affiliate platforms, App Store campaigns, physical packaging, and other platforms. Utilizing with a unified visual system—logo variations, color palette, typography, and iconography—that scales across screen sizes and contexts.
Utilized Cinema4D, Photoshop, and AI to create all branded assets used in the app, paid social, email, pharmacy platforms, and more.
