Designing Across The Funnel
From evergreen, prospecting, retargeting, and other campaigns. I pushed the brand forward, leading the re-brand starting with paid social creatives.
Performance Analysis
Closely working with the Head of Marketing and reviewing high-level performance and budgets, I made the decision on whether to scale, iterate, or kill campaigns.
Production-ready Assets at Volume
Produced production-ready assets at volume (versioning, resizing, platform-specific specs) to support integrated campaigns across paid social, and web touch points under tight timelines.
My Role
Branding
Designing branded assets for all platforms: affiliate platforms, App Store campaigns, physical packaging, and other platforms. Utilizing with a unified visual system—logo variations, color palette, typography, and iconography—that scales across screen sizes and contexts.
Branded Assets
Utilized Cinema4D, Photoshop, and AI to create all branded assets used in the app, paid social, email, pharmacy platforms, and more.
