Systemizing Performance
Produced production-ready assets at volume (versioning, resizing, platform-specific specs) to support integrated campaigns across paid social, and web touchpoints under tight timelines.
Refreshing Creatives Strategically
Made the call on creatives to refresh and A/B test in our pre-heating prospecting campaigns.
Designing Across The Funnel
Design creatives across the funnel: From evergreen, prospecting, retargeting, and other campaigns.
Production-ready Assets at Volume
Produced production-ready assets at volume (versioning, resizing, platform-specific specs) to support integrated campaigns across paid social, and web touch points under tight timelines.
Creative Workflow Management
Led strategic planning and documentation for integrated ad campaigns, aligning timelines, formats, and platform needs across teams. Created clear tracking systems to manage creative production, ownership, and delivery at scale.
My Role
Branding
Designing branded assets for all platforms: affiliate platforms, App Store campaigns, physical packaging, and other platforms. Utilizing with a unified visual system—logo variations, color palette, typography, and iconography—that scales across screen sizes and contexts.
Branded Assets
Utilized Cinema4D, Photoshop, and AI to create all branded assets used in the app, paid social, email, pharmacy platforms, and more.
