jasmine j.lee

branding & creative direction

jasmine j.lee

branding & creative direction

jasmine j.lee

branding & creative direction

hey! I'm a brand designer working at the intersection of research and marketing

hey! I'm a brand designer working at the
intersection of research and marketing

i graduated from the Rhode Island School of Design (RISD) with honors in Industrial Design + a minor in Environmental Humanities. I work best in teams, stay curious about everything, and learn something new every day. I gravitate toward work that pushes past the ordinary, especially sustainability, futures thinking, and making people question the mundane.

find out more about me by hovering below…

Discipline

MAJOR

Industrial Design

MINOR

Environmental Studies

CONCENTRATION

Design Research

Brand Marketing

Education

BFA

RISD

Nationality

BIRTHPLACE

New York, USA

slide around below to find a bit more about me!

aboutme!> i chase experiences and love learning about the place's history> i have a 3 headed dog at home> i can take you out in Seoul, Korea> all my friends have a cat> i develop 35mm film in the darkroom> i love love camping in the redwoods> i was born in New York!> my most recently read novel! i am a big got fan > i can rewatch sci-fi movies, books, etc. endlessly> i'm learning how to meditate
aboutme!> i chase experiences and love learning about the place's history> i have a 3 headed dog at home> i can take you out in Seoul, Korea> all my friends have a cat> i develop 35mm film in the darkroom> i love love camping in the redwoods> i was born in New York!> my most recently read novel! i am a big got fan > i can rewatch sci-fi movies, books, etc. endlessly> i'm learning how to meditate

© 2026 Jasmine Lee
All Rights Reserved.

© 2026 Jasmine Lee
All Rights Reserved.

i am a lead designer, educator, and futurist. i bring curiosity into every process, and responsibility into every material choice. i work across brand, product, and material, wherever design can hold both meaning and function.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023
i am a lead designer, educator, and futurist. i bring curiosity into every process, and responsibility into every material choice. i work across brand, product, and material, wherever design can hold both meaning and function.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023

jasmine is…

working on a pop-up

@hellokiko.sf

2025

jasmine is…

developing film photos

35mm film

2026

jasmine is…

learning from nature

and how design imitates nature

2025

jasmine is…

exploring the world

picture shows LIDAR scan I took in Italy

2025

jasmine is…

shooting stills

at a TV ad shoot

2025

© 2026 Jasmine Lee
All Rights Reserved.

© 2026 Jasmine Lee
All Rights Reserved.