jasmine j.lee

branding & creative direction

jasmine j.lee

branding & creative direction

jasmine j.lee

branding & creative direction

Brand

kiKo: a late night tea & gelato pop-up project

this project was produced by a group of friends working in a chaotic startup in SF. the goal was to create a warm curated cozy tea gelato pop-up open late at night, recreating a slow summer atmosphere for wandering guests.

Time Frame

June 2025- Ongoing

Team

Aida R., Claire G., Michelle D., Jasmine L.

Brand

kiKo: a late night tea & gelato pop-up project

this project was produced by a group of friends working in a chaotic startup in SF. the goal was to create a warm curated cozy tea gelato pop-up open late at night, recreating a slow summer atmosphere for wandering guests.

Time Frame

June 2025- Ongoing

Team

Aida R., Claire G., Michelle D., Jasmine L.

——

a taste can take you to a place, to a time. at KiKo, we invite you to make new memories and rekindle old ones. ⋆𖦹

a taste can take you to a place, to a time. at KiKo, we invite you to make new memories and rekindle old ones. ⋆𖦹

——

event photography credit to @pixelsandstills

——

35mm film photography printed on medium poster size (18"x24").

kiKo's social media presence revolved around personal photography from Hawaii, reflecting our key words: dreamy, nostalgic, sunset time, amber.

we also used sneak peak images in our carousels and stories to hint at of our gelato and tea samples, gaining curiosity from our growing following.

kiKo's first menu, which includes the story about kiko and the names of the pairings.

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© 2026 Jasmine Lee
All Rights Reserved.

© 2026 Jasmine Lee
All Rights Reserved.

© 2026 Jasmine Lee
All Rights Reserved.

© 2026 Jasmine Lee
All Rights Reserved.

work

about

side quests

i am a lead designer, educator, and futurist. i bring curiosity into every process, and responsibility into every material choice. i work across brand, product, and material, wherever design can hold both meaning and function.
+ i have elevated a brand from zero to one, lead a team, and owned a full production pipeline.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023
projects
Advertising @MochiHealth
New brand! @MochiHealth
Hyundai Motors X Algae as a Material
Yaeji X Boiler Room
kiKo: a pop-up

work

about

side quests

i am a lead designer, educator, and futurist. i bring curiosity into every process, and responsibility into every material choice. i work across brand, product, and material, wherever design can hold both meaning and function.
+ i have elevated a brand from zero to one, lead a team, and owned a full production pipeline.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023
projects
Advertising @MochiHealth
New brand! @MochiHealth
Hyundai Motors X Algae as a Material
Yaeji X Boiler Room
kiKo: a pop-up