Key 3D-modeled assets
Utilized Photoshop, Cinema4D, AI Tools, and more to create elevated branded assets utilized in every customer touchpoint from ad, emails, to the Mochi Health app, and pharmacy platforms.
Branding
App assets used in paid social, TV ads, and marketing collateral across entire Mochi platform.
This shows a before and after of a social ad before new branding initiatives and after.
Web design
Physical events & packaging
Designed, and reviewed marketing collateral including B2B event materials, banners, and merch. Utilized Illustrator, Figma, and worked with exterior agencies.
In addition, I lead the branding of physical packaging for Mochi's new skincare product line.
Photography of real customers
Incorporated real customer photography from TV stills, guided shoots, and more to increase user trust and drive conversions.
