jasmine j.lee
branding & creative direction
jasmine j.lee
branding & creative direction
Advertising
Shipped ↗
New brand! @MochiHealth
As Lead Creative Designer @ Mochi Health, a tele-health startup, I led branding initiatives from new 3D modeled and photoshopped assets, elevated branding on ad creatives, web design, and also photography.
Role
Full-time Digital Marketing Designer
Time Frame
Feb 2025-Current
Team
Marketing Design Team (2 people)
Skills
Figma, Framer, Facebook Ads Manager, Excel, After Effects, Premiere Pro, Cinema 4D, Photoshop, AI tools
Advertising
Shipped ↗
New brand! @MochiHealth
As Lead Creative Designer @ Mochi Health, a tele-health startup, I led branding initiatives from new 3D modeled and photoshopped assets, elevated branding on ad creatives, web design, and also photography.
Role
Full-time Digital Marketing Designer
Time Frame
Feb 2025-Current
Team
Marketing Design Team (2 people)
Skills
Figma, Framer, Facebook Ads Manager, Excel, After Effects, Premiere Pro, Cinema 4D, Photoshop, AI tools
Advertising
Shipped ↗
New brand! @MochiHealth
As Lead Creative Designer @ Mochi Health, a tele-health startup, I led branding initiatives from new 3D modeled and photoshopped assets, elevated branding on ad creatives, web design, and also photography.
Role
Full-time Digital Marketing Designer
Time Frame
Feb 2025-Current
Team
Marketing Design Team (2 people)
Skills
Figma, Framer, Facebook Ads Manager, Excel, After Effects, Premiere Pro, Cinema 4D, Photoshop, AI tools
3D Modeled Assets
Utilized Photoshop, Cinema4D, AI Tools, and more to create elevated branded assets utilized in every customer touchpoint from ad, emails, to the Mochi Health app, and pharmacy platforms.
Branding
Designing branded assets for all platforms: DOOH campaigns, affiliate advertising, App Store campaigns, TV advertising, physical packaging, and 90% of all customer touch points.
Designing branded assets for all platforms: affiliate platforms, App Store campaigns, physical packaging, and other platforms. Utilizing with a unified visual system—logo variations, color palette, typography, and iconography—that scales across screen sizes and contexts.
Utilized Cinema4D, Photoshop, and AI to create all branded assets used in the app, paid social, email, pharmacy platforms, and more.
App assets used in paid social, TV ads, and marketing collateral across entire Mochi platform.
This shows a before and after of a social ad before new branding initiatives and after.
Web Design
Launched a new Careers page from scratch on joinmochi.com to bring in top talent and increase brand trust. Utilized Framer, Greenhouse API integration, and basic HTML to ship this project.
Designing branded assets for all platforms: affiliate platforms, App Store campaigns, physical packaging, and other platforms. Utilizing with a unified visual system—logo variations, color palette, typography, and iconography—that scales across screen sizes and contexts.
Utilized Cinema4D, Photoshop, and AI to create all branded assets used in the app, paid social, email, pharmacy platforms, and more.
Photography of real customers
Incorporated real customer photography from TV stills, guided shoots, and more to increase user trust and drive conversions.
© 2026 Jasmine Lee
All Rights Reserved.
© 2026 Jasmine Lee
All Rights Reserved.
i am a lead designer, educator, and futurist. i am specially interested in bringing back the curiosity into our experiences while not losing sight of the environment it lives within.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023
i am a lead designer, educator, and futurist. i am specially interested in bringing back the curiosity into our experiences while not losing sight of the environment it lives within.
experience
Mochi Health
2025-2026
Hongyun Art
2024-2025
Hyundai Motors
2023
jasmine j.lee
branding & creative direction