Owned Meta Ads Pipeline
Produced high volume, production ready creatives (static, gifs, motion graphic videos, and carousels) at speed to support paid social campaigns under tight timelines.
Managed several large budget ad accounts, which included monitoring performance, choosing campaigns to scale and shut off, negotiate budgets, troubleshoot account bugs, and report on performance analysis to CEO and Head of Marketing.
Safe Zones and Margins
Built each asset to spec, from social creatives to DOOH display ads, handling resizing and versioning across formats so every placement stayed on grid and on brand.
Key Results
I owned the entire pipeline. I fixed conversion errors, shipped weekly creative concepts, led new campaign strategies, and designed every asset myself. The results:
in new customer sign-ups quarter-over-quarter
20% increase
ad budget spent with consistent low CPA.
$70M+
20% lift in new customer signups and $70M in ad spend at a low, consistent CPA.
