Owned Meta Ads Pipeline
Produced production-ready assets at volume (versioning, resizing, platform-specific specs) to support ad campaigns across paid social under tight timelines.
Managed Meta and several other ad accounts, which included monitoring performance, choosing campaigns to scale and shut off, negotiate budgets, fix bugs, and report on performance analysis to CEO and head of marketing.
Key Results
I owned the entire pipeline. I fixed conversion errors, shipped weekly creative concepts, led new campaign strategies, and designed every asset myself. The results:
in new customer sign-ups quarter-over-quarter
20% increase
ad budget spent with consistent low CPA.
$70M+
20% lift in new customer signups and $70M in ad spend at a low, consistent CPA.
